Working vs Winning:
Business Strategy for Wanaka Founders
Most business owners are crushing it at the wrong game. You're working 60-hour weeks, putting out fires, chasing growth in new markets, and wondering why you're not getting wealthy.
Here's the thing:
Working isn't Winning.
At think.nudge I help Wanaka business owners make the switch. Not more work. Better work. Not busier days. More profitable outcomes.
While you've been perfecting the art of being busy, there's money sitting right in front of you in your existing customers, your current operations, your overlooked opportunities. I find it, we extract it, and suddenly you're winning instead of just working.
The Work Exchange
I don't give you another job on top of everything else you're doing. I show you what to STOP doing so you can START making real money. Same hours. Different results.
Most founders are trying to manage their way to wealth. That's backwards. You didn't start a business to become the world's most expensive employee.
Based in Wanaka, serving Central Otago business owners who are ready to stop working themselves poor and start building something that actually builds wealth.

Explore Business Strategy Services the Match Your Stage
Every business owner is solving a different kind of problem. That’s why our services are built to meet you where you are — and help you grow forward.
✅ Step 1: Cashflow Clarity : We build your 3-way forecast so you can stop guessing and start planning with real numbers. Cashflow is the foundation — and clarity gives you room to make decisions.
✅ Step 2: Revenue Roundtable : You’ve got visibility — now it’s about sharpening your focus and choosing the right levers. In this 12-week mentoring sprint, we fix pricing, streamline process, and get your strategy moving.
✅ Step 3: The Full Business Rehab : This is where you fully install the strategy across your business — from systems and pricing to people and performance. 1:1 coaching, implementation, and real traction.

Download The Business Rehab – Your Guide on how to Think, Feel and Act with your small business.
Feeling stuck and unsure how to move forward? Our free ebook, “The Business Rehab,” is the perfect starting point. Designed specifically for New Zealand business owners, this guide offers actionable steps to simplify your operations, optimise cash flow, and build a scalable business.
It’s created by a seasoned business advisor with over 20 years of experience helping New Zealand businesses align their operations with strategy, flow, and future growth.
Inside The Business Rehab, you’ll discover:
The 5 most common mistakes small business owners make that keep them stuck.
How to implement 3 key phases to turn your business into a scalable, profitable machine.
Simple strategies to shift from being the overworked technician to becoming a confident leader.
Tips to create systems that allow your business to thrive without relying solely on your constant presence.
Download your copy today to start transforming your business into a system that works for you—not the other way around.
Invest some quality time in your business today.
I begin each new relationship with a 45-minute phone call, free of charge and obligation, where I work to understand your business, background and pain points.