Working vs Winning:

Business Strategy for Wanaka Founders

Most business owners are crushing it at the wrong game. You're working 60-hour weeks, putting out fires, chasing growth in new markets, and wondering why you're not getting wealthy.

Here's the thing:

Working isn't Winning.

At think.nudge I help Wanaka business owners make the switch. Not more work. Better work. Not busier days. More profitable outcomes.

While you've been perfecting the art of being busy, there's money sitting right in front of you in your existing customers, your current operations, your overlooked opportunities. I find it, we extract it, and suddenly you're winning instead of just working.

The Work Exchange

I don't give you another job on top of everything else you're doing. I show you what to STOP doing so you can START making real money. Same hours. Different results.

Most founders are trying to manage their way to wealth. That's backwards. You didn't start a business to become the world's most expensive employee.

Based in Wanaka, serving Central Otago business owners who are ready to stop working themselves poor and start building something that actually builds wealth.

Explore Business Strategy Services the Match Your Stage

Every business owner is solving a different kind of problem. That’s why our services are built to meet you where you are — and help you grow forward.

✅ Step 1: Cashflow Clarity : We build your 3-way forecast so you can stop guessing and start planning with real numbers. Cashflow is the foundation — and clarity gives you room to make decisions.

Step 2: Revenue Roundtable : You’ve got visibility — now it’s about sharpening your focus and choosing the right levers. In this 12-week mentoring sprint, we fix pricing, streamline process, and get your strategy moving.

✅ Step 3: The Full Business Rehab : This is where you fully install the strategy across your business — from systems and pricing to people and performance. 1:1 coaching, implementation, and real traction.

Download The Business Rehab – Your Guide on how to Think, Feel and Act with your small business.

Feeling stuck and unsure how to move forward? Our free ebook, “The Business Rehab,” is the perfect starting point. Designed specifically for New Zealand business owners, this guide offers actionable steps to simplify your operations, optimise cash flow, and build a scalable business.

It’s created by a seasoned business advisor with over 20 years of experience helping New Zealand businesses align their operations with strategy, flow, and future growth.

Inside The Business Rehab, you’ll discover:

  • The 5 most common mistakes small business owners make that keep them stuck.

  • How to implement 3 key phases to turn your business into a scalable, profitable machine.

  • Simple strategies to shift from being the overworked technician to becoming a confident leader.

  • Tips to create systems that allow your business to thrive without relying solely on your constant presence.

The business rehab e-book on iPad

Download your copy today to start transforming your business into a system that works for you—not the other way around.

Invest some quality time in your business today.

I begin each new relationship with a 45-minute phone call, free of charge and obligation, where I work to understand your business, background and pain points.

  • The Camp

    Working with Chris we have been able to get clarity around what is important, deconstructed complexity and built a framework for implementing our strategic business plan. He keeps us honest to the tasks and commitments we set ourselves while diligently preparing work in the background to keep forward momentum.

  • Ode

    From busy weathering “the Covid-19 storm” and trying to steer a boat with a rudder that wasn’t working properly - made for tough work. With Chris on board and his ability to listen intently and form a solid plan and approach he has got us back on course to push through.

  • Roofing Hub

    Chris saw us through a massive growth and development stage of our business, dissected every individual area, resulting in a successful award winning business. He is a business mentor, personal developer and counsellor when the workplace gets heated! Always calm and asking the correct questions, I can highly recommend Chris.

  • Hawea Store & Kitchen

    Chris' business acumen, and accounting and finance background was absolutely essential to our organisation performance (particularly at this early stage of ownership) and for our ability to reach the goals we had in mind.

  • Garage Gurus

    What I really appreciate is that he listens, challenges when needed, and genuinely wants to see your business succeed. Whether you're just starting out or feeling stuck after years in the game, I’d highly recommend Chris. He’s helped me find clarity, confidence, and real momentum.

  • The Village Gift

    I have come out of our time together with a clear plan of how to move forwards and I am excited to see how this year will progress now I have the focus and motivation I lacked previously. For anyone looking for clarity on how to elevate their business I cannot recommend Chris' services enough.

  • Interlink Ltd

    Chris conveys his years of business skills and experience with clarity and logic that allows me to easily adapt and apply to my business needs.

  • Botanic Press

    I highly recommend Chris, it was the best investment for my business to date. Chris gave my business clarity and a clear direction going forwards. What I've learned from Chris is now enabling me to successfully grow my business. Thank you so much Chris!

  • Garage Gurus

    Chris has been a huge help over the past year, working with me to refine my business plan and stay on track. He brings solid insight across everything from financials to marketing, and has a real talent for taking all my big (and sometimes messy) ideas and turning them into clear, focused actions.